Keyword Research
Keyword research should not be undertaken ad hoc. It is the foundation for all natural search engine optimization techniques. The keywords finally selected, based on search volume and likely ability to compete, should be included in some, if not all, of the following SEO onpage elements, as well as in any anchor text backlinking to the relevant webpages:
- URL
- Title tag
- Metadata
- Headers
- Actual Content
- Navigation links
- Image names
- Alt attributes
Christine Churchill, another noted SEO expert, simply states that keyword research is the bedrock of successful web page optimization.