Each month, more than 27 million people in the U.S. tap into online outlets such as Google News, Yahoo! News and MSN News to find up-to-the-minute information about a wide range of topics that interest them. According to Neilsen/NetRatings, the unique audiences of Yahoo! News and Google News now rival the online audiences of other current events global news destinations such as CNN and the BBC. In order to maintain a strong presence in all the avenues, your potential prospects frequent, it is vital to have well-written, optimized press releases to increase your exposure and improve the visibility of your brand and company website. By optimizing your online press releases, you’re not only reaching prospects, you’re placing your business in front of the 98% of journalists who go online daily, using the news search engines to discover new stories and companies to cover.



While search-engine-friendly content is vital when writing an online press release, it is but one variable for making your search engine promotion successful:

- On average; press releases generate 70k views per release.
- Your press release is distributed to media outlets, industry analysts, freelance journalists and newsrooms.
- Yahoo News, Google News and other news search engines pick up your press release.
- We also use paid inclusion to get it into major web portals such as Yahoo!, AltaVista, AlltheWeb and more.