Before you get started with one of our popular seminars, you should know what areas you need to attack and when is best to attack them. You will find an understanding of the processes/task and projects you need to work on and in what time frames will your efforts take effects.

Before you get started with one of our popular seminars, you should know what areas you need to attack and when is best to attack them. You will find an understanding of the processes/task and projects you need to work on and in what time frames will your efforts take effects.

Nearly 900 respondents answered the SEMPO market survey last year 2008. Here are key findings from the 2007 survey:

-  The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.

-  North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.

-  Marketers are finding more search dollars by poaching budgets from print magazine spending, website development, direct mail and other marketing programs.

-  Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%

Most companies know they need to do search engine optimization (SEO), thus they task one of their employees with doing it. Unfortunately many of the employees do not know how to execute properly, and end up frustrated. It is a lose-lose situation.

Without providing the proper tools and training, a company will struggle to be successful at SEO. Besides that, they could end up moving backward by inadvertently doing SEO wrong. It is critical that the methodologies used at the outset are effective and timely, and adhere to ethical SEO best practices (often referred to as "white hat").

For any company considering the same route of taking SEO in-house, remember that education is the key. Educating and training the key employees responsible for Web page development, content or design is critical to your success.

Learn the SEO Essentials: Get your keywords together. Find out which once make sense and which don't. Make your website architecture search-engine friendly. Create and execute a winning linking strategy. Find out how far behind the competition you are, and who exactly, is your competition? Identify steps necessary to improve your website's performance and formulate your appropriate budget.

Nearly 900 respondents answered the SEMPO market survey last year 2008. Here are key findings from the 2007 survey:

-  The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.

-  North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.

-  Marketers are finding more search dollars by poaching budgets from print magazine spending, website development, direct mail and other marketing programs.

-  Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%