Úvod do webináru o online marketingu (úroveň 1)

Nearly 900 respondents answered the SEMPO market survey last year 2008. Here are key findings from the 2007 survey:

-  The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.

-  North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.

-  Marketers are finding more search dollars by poaching budgets from print magazine spending, website development, direct mail and other marketing programs.

-  Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%